Insights

Fundraising Factsheet: Consent, confusion and clarity

Those attending Fundraising Week recently could be forgiven for scratching their heads and leaving none the wiser about the future of fundraising.
 
Rob Wilson MP, the Minister for Civil Society, called on charities to prepare for 'opt-in' for fundraising – noting that the focus should be less on the Fundraising Preference Service (FPS) and more on the EU General Data Protection Regulation (GDPR) due to come into force in 2018.: The GDPR is the biggest change to data protection law in 20 years. The starting gun has been fired: you now have two years to May 2018 to prepare for the the new data protection regime.
 
Yet this clear “‘opt-in’ for fundraising” message was challenged. The Direct Marketing Association (DMA) stated that charities will still be able to use opt-out systems under the GDPR. The Institute of Fundraising (IoF) wrote an article noted their understanding was the same as the DMA’s: unambiguous consent under the GDPR “does not mean there has to be an ‘opt in’ tick box. Consent will be able to be given ‘unambiguously’ through an ‘opt out’ mechanism.”
 
Free Factsheet
 
We have produced a free factsheet on the new regulations and your duties, to provide some much needed clarity.
 
We also have a few tickets remaining for our lastest seminar - Fundraising Success - Navigating the New Legal Landscape. Please use these links to book morning or afternoon tickets.

May 19, 2016  | Tags: Fundraising
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